As the lead designer on this project completed at Poppins, I helped two lemon-obsessed founders bring their vision to life through brand identity and photographic art direction. Their mission: celebrate and sustain the crafts of southern Italy’s heroic lemon farmers, weavers and ceramicists.

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As the lead designer on this project completed at Poppins, I worked with McLaren to create a brand for their 90’s aesthetic campaign celebrating 30 years since they won the Le Mans endurance race in 1995.

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As the lead designer on this project completed at Poppins, I worked with McLaren to create a brand for their Project Endurance campaign. The work included social templates, event graphics and three custom gradient liveries for a USA cost-to-coast tour.

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As lead designer on this project at Poppins, I shaped Nardone’s entire brand identity where we turned the Porsche 928’s unconventional charm into a retro-futuristic world of precision grids and engineered details with a bold never obvious personality.

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As lead designer on this brand activation project at Poppins, I created the graphics, car livery, props, photography and videography art direction for a NYX activation that turned a London black cab into a glossy, head-turning spectacle on London’s South Bank.

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As lead designer on this re-brand project at Poppins, I created a visual identity that celebrates

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